Screen Americas has hired long-time packaging professional Charlie Brown as labels and packaging solutions manager. Brown brings his 30 years of expertise in the printing industry to Screen to help converters realize the full potential of label inkjet.

“Screen commands far superior imaging technology and consistency in the marketplace versus any of our competitors. I’m here to champion our team in assisting customers to integrate Screen technology and improve their business,” Brown says.

His industry experience covers both the customer and production sides of printing, through a variety of positions in print and packaging procurement to executive management environments. Prior to joining Screen, Brown worked for a multi-facility printing organization, where he developed and implemented an enterprise plan for high production inkjet printing. Before that, he was a trusted contractor for a major retail grocery chain where, he was in charge of the in-plant printing operations.

“For more than two-thirds of my career, I’ve been involved in one way or another with many aspects of packaging, including print quality control, color management, and workflow optimization,” he says. “I have been engaged in three printing start-ups and managed a software development company in the computer graphics field.” These experiences afforded him the opportunity to provide extensive instruction and training of customers throughout his career.

“Charlie’s skills in problem solving, systems building, training and process refinement will serve us well in this key position,” explains Ken Ingram, vice president of sales at Screen Americas. “His ability to understand customer needs and implement solutions is a highly valued asset.”

Screen has long been recognized for its customer-centric focus and enhancing the customer experience with Screen technology, staff, and performance. “I’ll be leading the team to teach customers about the consistency and repeatability of our inkjet solutions and to help label converters fully optimize their business capabilities with Screen as their partner,” he says. “I have a complete familiarity with the technology, as well as with the people here at Screen. After all, I was a Screen customer for 20 years.”

Screen’s opportunities in the labels and packaging market are growing, thanks to the success of the Truepress Jet L350UV inkjet label press and the additions of the L350UV+ and L350UV+LM machine versions. “Our equipment is opening up markets by adding features that allow printers to expand their portfolio of applications,” he says. “Also, digital printing meets the demands of short-run label production, which is very prevalent in the private label marketplace, where you have significant evidence of market segmentation. Screen technology helps to support that and will help grow it in a number of ways.”

One of his missions in enhancing the Screen customer experience is the development of an instruction program that helps customers understand how to fully utilize the color capabilities that Screen equipment can deliver. “By helping customers better understand what the Truepress Jet L350UV can achieve through its industry-leading application of high-end color, on a broad range of substrates underscored by other unique label production capabilities, we can help them open up new markets and niches they may never have realized were attainable,” Brown says.

“I look forward to helping our customers fully realize their capabilities with Screen as their partner,” he adds.